So last June, Justin Bieber visited Jimmy Fallon’s late night show and the two did a funny spoof of Bieber’s “Someday” fragrance commercial during the perfumes official launch week.
What we DIDN’T see were the bloopers and out takes that happened behind the scenes during the filming of the segment.
This is hilarious stuff - and shows what really happens when you get two funny people together for a comedy spoof.
The parody commercial harkens back to Fallon’s days on Saturday Night Live and Bieber is a natural for this kind of humor.
The first video below is the ORIGINAL segment that aired in June of 2011 on Fallon’s show.
This next video shows the bloopers and outtakes that went on behind the scenes that were never aired – until now.
We love seeing this kind of behind the scenes footage and it definitely has Fallon’s days at SNL written all over it.
In what may become the next epic battle, Fabio has issued a challenge to the old “Old Spice” guy – he has challenged Mustafa to a duel.
That’s right – Fabio Lanzoni has become the new “Old Spice Guy”.
In a new ad campaign created by Portland Oregon firm Wieden & Kennedy, Fabio has been shown on television and YouTube challenging the old “Old Spice” guy Isaiah Mustafa to a duel.
Mustafa, who has represented the Proctor and Gamble cologne for years says he is up to the challenge and prepared for the fight.
P&G says,
“In this campaign Fabio is the ‘New Old Spice Guy’ replacing Isaiah Mustafa. The commercials are part of Old Spice's campaign ‘ManoAMano in el Bano’ in which ‘The Old Old Spice Guy’ accepts Fabio's challenge.
We wanted something young and hip, but also something that was more than just TV ads. By utilizing YouTube and other social media we can draw attention to our product and create both new and younger consumers. So far it has been a tremendous success.”
Fabio is no stranger to plugging products. In the past he has been a spokesman for I Can’t Believe it’s Not Butter, Geek Squad, Oral-B, and Nationwide Insurance.
He also has developed a woman’s clothing line for Sam’s Club and has penned several fitness books and appeared in the movies “The Exorcist 3”, “Dude, Where’s My Car?”, “Zoolander”, “Spy Hard”, and “Death Becomes Her”.
We have to admit – it is a clever and funny campaign and suspect it will do well.
Isaiah Mustafa is no stranger to television either.
Since his career took off in 2005 he has appeared in numerous television shows including “Chuck”, “Ugly Betty”, “NCIS”, “Football Wives”, “Castle”, “Love Bites”, and “Hot in Cleveland”.
He is also a veteran of the big screen and just appeared in the movie “Horrible Bosses” and is currently filming the 2012 remake of “The Three Stooges” starring Sofía Vergara, Jane Lynch, Larry David, and Sean Hayes as ‘Larry’.
We applaud P&G on their creativity and use of multiple media platforms and think this is the new normal for a successful advertising campaign.
Pop super star Justin Bieber partnered with search engine giant Google tonight on “The Voice”.
Bieber was front and center as Google ran a commercial featuring its popular Chrome web browser that featured KidRauhl prominently throughout the entire spot.
Last night, Justin Bieber stopped by NBC’s 30 Rock to visit Jimmy Fallon and talk about his new women’s perfume “Someday”.
Well, it wasn’t as much talk as it was funny SNL type commercial parody.
Jimmy and the Biebs did a parody commercial for “Someday” where Bieber says; someday… we’ll be together… Someday I’ll fall in love… Someday I’ll be older…
And someday, I’ll be fat and look like this.
That’s when Fallon appears in his “Bieber” costume.
The skit was shot in black and white and shows Bieber looking at Fallon and wondering how he got to looking that bad.
It is hilarious.
Watch Justin Bieber on the Jimmy Fallon Show
Justin has been doing up New York this week with appearances on the David Letterman Show reading the Top Ten List, and visiting the ladies at The View for a little Segway racing.
What’s left for Justin Bieber to conquer in this world?
How about a women’s perfume.
Bieber just released the official television commercial for his female fragrance perfume called “Someday” that will retail for $35.
Is there anything this kid can’t do? Or won’t do?
While most macho rock stars are inclined to create a masculine men's cologne, Bieber thinks the way to his fans heart is through a women’s fragrance. After all, he was successful in marketing his own brand of girl’s finger nail polish.
Bieber told Women’s Wear Daily,
"The way a girl smells is very important to a guy, I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world."
Watch Justin Bieber’s Official “Someday” Perfume Commercial
We wonder if Selena had at least a little input into this project…. We're just saying...
Teen pop star Justin Bieber and hard rocker Ozzy Osbourne are slated to make an appearance at the upcoming Super Bowl – in a 30 second commercial spot for Best Buy.
We’re not quite sure how they plan to pull off the huge generation gap between the two icons, but we suspect it will be a funny one. How can it not be?
Best Buy released this statement:
"Justin Bieber is the biggest star out there, but that's not why he's in the spot - Justin symbolically represents something important to the brand message."
It’s true; Bieber is somewhat of an electronic nut. He has phones, Twitter, Facebook, laptops, games, and high definition television. Ozzy? Not so much.
Best Buy needs young, technology savvy buyers to help rejuvenate their brand, and they want to attract a younger, hipper, customer base.
It could be a match made in swag heaven.
No one is talking about what the 30-second commercial will include, but we do know it is expected to air in the game's third quarter, and was filmed in early January at Universal Studios.
While Best Buy is being quite about the cost, it was hinted that Bieber got at least $1 million for his time.
Now that the dust has settled and everybody has had a chance to analyze Sunday's Super Bowl commercials, it looks like there is a clear winner.
Pants maker Dockers and their Dockers.com/FreePants spot.
Targeting a mans right to wonder around with no pants, and giving him the liberation to shop for what "he" wants, and throwing in a chance for a free pair of pants seemed to be this years winning combination.
Levi's has announced they are giving away thousands of free Dockers pants to customers who visit their website and enter a contest. You can enter here: Dockers.com
Levi's has long used their Dockers brand to change the way casual clothing has been marketed to men. Dockers ushered in the popular "casual Friday's" trend during the 1980's. Knowing that women frequently shop with/for men for pants, the company has reached out to men in an attempt to restore their pride and manhood with the slogan:
"Calling all men, it's time to wear the pants."
Several spots were profiled during the Super Bowl game but the following commercial video was one of the best…. Go men!
Watch The Dockers.com Free Pants Super Bowl Commercial
