Saturday, July 30, 2011

Video - Meet Austin Mahone – Social Media Genius or the Next Justin Bieber?

Have you ever heard of Austin Mahone?

I bet your kids have. And they either love him or hate him – but they have heard of him.

So, who is Austin Mahone? What’s his bio?

Mahone lives in San Antonia Texas and is a 15-year-old singer and musician known for looking like Justin Bieber and recording cover songs on YouTube.

So what? There are lots of kids uploading videos and singing covers these days right?

But Mahone and his fans are different.

His fans are known as Mahomies - and he has his own Blog, Facebook, YouTube, Dailybooth, Tumblr, Twitter, SoundCloud, Formspring, and Myspace accounts.

He records popular cover songs and posts them to YouTube and interacts with his fans on a daily basis and claims that Justin Bieber is his favorite artist.



And oh yea, Mahone LOOKS like Justin Bieber and his fans love him.

The thing that fascinates us about this young man is his savvy for working the social media to create a name for himself while building his own fan base from the ground up without a record label or marketing rep.

He has learned to do what many adults and big companies have failed to do – create a successful brand.

In addition to uploading covers he has hundreds of thousands of Facebook fans, dedicated fan sites, over 13 million YouTube views, and sells t-shirts, posters, wristbands, Stickers, and Necklaces.

Heck, he's even been know to run around shirtless just to tease his female fans.

This is the kind of interaction that defines social media.

His fans love him but he admits that he also has haters saying,

“Haterz don’t matter to me because they are just jealous and the hateful words that they say are garbage. That’s why I don't listen to hate. I am curious of what haterz have to say sometimes just because I'm a curious person. But their opinions of me don't matter to me, because I’m not trying to please them.

What is important are my fans. I love them so much and everything they do for me. Haterz can't hurt you unless you let them. And I just have one last thing to say.... Haterz gonna hate Mahomies gonna love.”

Austin’s success is a prime example of how social media can springboard you into fame, build a fan base, and possibly launch a music career if you’re good enough.

So how powerful can a homegrown fan base be to a young artist like Mahone?



One day last week his fans decided he should appear on the “Ellen Show” with Ellen DeGeneres, and in one magnificent push of social media network power trended the phrase “#MahoneOnEllen” on twitter for the day as a worldwide trending topic.

His fans also bombarded DeGeneres’s Twitter and Facebook account and called her studio’s switchboard requesting she book Austin as a guest.

Why is this significant?

Because it was Ellen DeGeneres and her “eleveneleven” record label that discovered 14-year-old Greyson Chance.

And with less effort than Austin, Greyson has been propelled into a celebrity status with his first album “Hold on ‘til the Night” due to release next week.

Related: Greyson Chance gives video tour of his home town - Video

That kind of power by your own fans is exactly what made Justin Bieber what he is today.

One thing that helps make Mahone a fan favorite is he covers songs that are popular in today’s young music culture ranging from Cody Simpson, Justin Bieber, Bruno Mars, Ne-yo, Usher, Adele, Chris Brown, and Edwin McCain.



So take note big record labels.

The youth of today have developed the social media skills to find, fall in love, promote, and make famous the musical artists THEY want to see and listen to - not who YOU want them to listen to.

Not that there’s not any place for “big music”, but things are changing these days and kids have grown frustrated with the “business as usual” mentality shown by the music industry.

They say that “necessity is the mother of invention”, and our kids are inventing a new way to communicate and enjoy their favorite artists and musicians.

We hope some of the adults out there are listening because these kids can teach us a thing or two about what makes them tick – and they are showing us what it is they want to listen to and who they want to fall in love with as a fan.

After all, if Justin Bieber's pet cat "Spaz" can get his own @Justins_Cat twitter account - than anything is possible!

Related: Justin Bieber's pet cat Spaz joins Twitter

Time will tell if a shirtless Austin Mahone will become the next big teen idol or music sensation…

But shouldn’t we be listening to what they are trying to tell us?

Follow @InfoStar on Twitter - We follow back!

94 comments:

  1. YESSSSSSSS! Austin Mahone IS THE NEXT BIG THING! I love him!!! <3

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  2. my cuzn is and will be the next big thing worldwide

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    1. Who is your cousin and don't say austin mahone because thats a lie

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    2. And what if that is the truth?Ever thought of that...

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  3. Oh yeah... shirtless this guy will become the next teen god!

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    1. Wow u must be crazy he is my idol and i dont care wht any one thinks he is an amazing artist as well as being fine as freak so dont even try

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  4. Trust me...this guy is neither talented nor famous. The only reason why little girls love him is because apparently he's cute. His voice is weak and shaky, and he is unoriginal. He will not be signed to a major label because he doesn't have his own style, it's copied off another artist. The difference between him and Greyson Chance is that Greyson Chance is himself and he's good at what he does. Paparazzi was really good and that's why it got discovered. Greyson's talent was discovered by people, not forced on them like Austin Mahone.
    He's not a genius at all. He's a spoilt kid who wants money and fame. There are better musicians out there on Youtube who don't need to force themselves on viewers for people to recognise their talent.

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    1. Umm... Hello?? Did u even read this??? He just said that he doesnt care about the hater and hes not trying to plz him . Its about the fans ... And obviously ur not a fan and u dont no anything about good music .... And hes probably rite - ur as jealous as heck with what u are saying and always remember there are probably more fans than hater
      HATERZ GUNNA HATE ~ MAHOMIEZ GUNNA LUV!!! Love and respect for Austin Mahone 4EVA!!

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    2. Austin Mahone is amazing and he is such a great inspration. I always hope that he will not end up on the evil side if he can't much fame (hopefully that will NEVER EVER happen). Idc what anyone says about him, he's a great guy and I'm sure he will make it big with God's help, not ever the other bad side like other artists.
      Haters gunna hate Mahomies gunna love

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    3. If you people actually think your opinions count you're wrong. Austin has talent and if you don't like that why did you read this and comment. Next time comment without anon on and grow up. Austin is an inspiration to many people and you probably don't like the fact he is going to get somewhere. And if you think he's spoilt you're wrong, he doesn't take anything for granted and he appreciates everything he has unlike some people he has a lot of respect for his mother as well and he hasn't let the fame go to his head.

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    4. When it boils down to it, there's a large difference between hating on someone and criticism. As an artist you're gonna be critisized not always positively. Austin Mahone may or may not be talented but one thing that is for sure is he truly does lack originality. His style is taken from Justin Bieber and doing his covers is indeed how he got noticed. Girls were drawn to him because its something close to JB. He even recently cut his hair like JB did. It'll be really hard for this kid to be taken seriously, especially with JBs believe album out which has stepped him out of kiddie land a little. Bieber was original and that's why his kiddie stage boomed so much, majority of people could fall in love with him for his up bringing and the fact he never sought out fame. We really don't need another Bieber and the real ones still on and popping.

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    5. This is hilarious to me because he just got signed to a major record label and I am pretty sure that you said he wouldn't.. HAHA!!

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    6. Austin is an amazing singer and person. If u r a hater. Just leave... If ur a mahomie <3 Stay. U r just jealous. Austin can sing. If he was bad, and couldnt sing.... He wouldnt be here with us. We wouldnt even no he existed.....We should be soo proud of him. That he even got this far!!!! Haters gunna hate, mahomies gunna love. And thats all final. So exactly, stop talkin crap. Austin is Amazing<3.<3 #mahomie4lifeandbeyondinfinity(:andproudofit<3 <3 <3 <3

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  5. He totally is the next big thing! I looooove Austin and he's amazing and is super hot! <3. All haters need to think again before they say crap about him.

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  6. omg like 0.0 he is just wow oh effin wow! :$ <3 <3!!!!

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    1. Omg he is like wow he is so hot 😍

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  7. Austin Mahone is a sexy beast and ima be a MAHOMIE FOR LIFE

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    1. I'm with you.. Except for the hes a sexy beast because I'm a guy... Unless I was gay then id say that

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  8. my friend is related to him. she has his #.

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  9. HE IS LIKE THE NEXT JUSTIN BIEBER I <3 HIM HE IS SOO CUTE

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  10. i love him he is sooo* HOT he is the HOTTEST PERSON I HAVE EVER LAYED MY EYES ON!!!!!

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  11. OMFG THIS GUY IS SO SEXY SWEET AND I LOVE GUYS IN BRACES i wish i could meet him ur the bestt ily and i love ur songs:)

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  12. Ya i love this gut hes totaly hott!!!!!!!!! ;))

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  13. Totally love you u sing like angle. And ur soooo totally HOT!!!!!! All my friends think so to I <3 U Austin !!!!!!!!!!!!!!

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  14. Honestly Austin Mahone Has So Much Talent (: He Has So Much Heart He Gives Out (: iFound Him On Youtube And iJust Fell iN Love With His Music <3 Hes A Really Great Sinqer :D iTell All MY Friends About Him And Now They LOVE Him <3 (: iAm So Happy Hes Gonna Bee A BIG Star <3 iLoveYou Austin Mahone <3 iAm A Mahomieeee For Life <3 (; Haters Gonna Hateee ;D Mahomieee Fan Forever iPROMISE <3

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  15. bieber is way betaah

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  16. Austin mahone can honestly sing ; yes he might do cover songs and that might not be 'original' but still his voice is amazing. Im pretty sure if he got that famous he would right his own songs.He has ALOT of talent ; and whoever does not think so well thats their opinion. But I am and will continue to be a #mahomie. <333 'haters are your motivaters' so let all thoes haters out there hate (: -lovesummer.

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  17. He is good!!!!!!!!!!!!!!!!!!! ;) aha i want to meet that...

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  18. Austin Mahone is the best! He is so dedicated to pleasing his fans & he does that. I can't wait for him to be famous and then tell his story about how he got to the top. He'll make it there, I'm sure of it. I mean, what more could you want in a celebrity? But he'll always stay true to his fans and that's what I love about him. Can't wait for him to make it up there! ~Haterz gonna hate, Mahomies gonna love.<3

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  19. I love you Austin Mahone!!!! You totally beat justin bieber by far. You sing songs way better! and ur amazingg!!n like no lies, i seriously love you and so does my friend briana! we found you on youtube togethr awhile ago and OMFG i just love you! too bad me and briana are only 13...oh well! your our celebrity crush from now on<333 Love you byeee

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  20. i cant get him off my mind i coundnt even listin in english yesterday CUZ I HIM
    love you austin

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  21. yes yes yes yes:) he will be the next big thing! love, mrs. mahone(:

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  22. Omg!! I love this guy he is soo cute!! Austin all the girls in the UK LOVE U!! I TOLD ALL MY FRIENDS ABOUT HIM AND THEY FELL IN LOVE.... I know Austin likes JB BUT AUSTINS WAYYYY MORE CUTER AND TALENTED....LUV HIM AND CANT WAIT FOR HIM TO BECOME THE NEXT BIG THING xxx

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  23. austin's amazing!! not hating on the hater but you needa watch your mouth!! austin's just trying to get his name out there; trying to follow his dreams! he's working really hard! ive bet you haters have had a dream! why dont you look to austin for inspiration and follow yours?? #justsayin <3

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  24. i llooov33 uuuuu <3 <3 xxxxxxxxxxxxx

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  25. you are so cut ily ur awesome austin mahone i'm a mahomie

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  26. austin mahone is cute and has a great voice and he doesnt need to be cute to have fan hes gonna have no matter what but anyway cutie <3

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  27. Austin Mahone is the so hot and he should be the next big thing because he has an AUH-MAZ-ING voice and to all the haterz leave him alone he is so beast :) <3

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  28. your so hot! and your a great singer(:

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  29. you are the best your voice is just wow its amazing i didn't know until like a couple weeks ago what you looked like i liked you because your voice got to me i could care less if you weren't cute i like your personality and thats all that matters!!!!!! it doesn't matter what other people think just follow your heart and stay true to who you really are love you!!!!!!

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  30. Omg i loooovvvvveeeee Austin! All you helaters need to back off Austin is his own person and just wants to show what he can do! If you dont like him be quiet. Personally i think he is amazing and superrrrr hottt!!<3

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  31. come to the uk?xxxxxxxxxxxxxx pleaseeeeee!xxxxx

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  32. Austin Mahone is so sweet!!! I would love to meet him in person! In my opinion I think he will be better than Justin Bieber at first. In the future both guys will be AMAZING forever!!!! Justin Bieber and Austin Mahone are both really good guys! I wish to meet them both in person! I wish them best of luck in the future! I love you guys!! <3

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  33. Does anyone have Austin's number?? No fakes please!!!

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  34. Idk why people say tht Austin was forced on us, he never was! He was just like any ordinary person putting videos on YouTube and people just started watching them. Austin is a very talented person!! He is not a selfish or any rude word about him. People need to learn to grow up and if they don't have anything nice to say then they just need to shut their mouth and not putting on this page! ANYWAYS!!! I love austinvMahone solo much! He is soooo beyond talented! I just know tht he will be discovered like Justin Bieber! I wish him the best of luck in his future! I will pray for him every single day!!! I love u Austin! Good Luck! <3

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  35. omg i love austin soooooooo much im on his u streem right now he is ssooooooo awesome i love himm sooo much!!!!!!!!!

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  36. Austin Mahone IS talented.
    He has a beautiful voice, an amazing sense of humor, his looks are a bonus. (;
    He is his own person, so don't you ever say he has copied off another artist. He's just inspired by JB, and admires him greatly.
    But everyone has an inspiration right?
    I know Austin's mine. :)
    MAHOMIE FOR LIFE. <3! :D!
    #Haters gonna hate, mahomies gonna love. <3

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  37. Justin Bieber is the best person who ever lived! Austin is a total copy cat of justin bieber!!!! the hair, the ears, the style, the photos, i could make a book about this phony, but ill just sum it up to basically EVERYTHING!!!!!! So you peeps better back off of justin bieber! Oh btw Austin Mahone will never make it to the top, he is not any differnt than anyother youtube singer that wants fame! Oh and also to top that, i dont see Austin Mahonbutt walking around with sleena gomez?!?! Oh and abviously you people are brainwashed into liking him because he is just a phony singer covered by good looks (and he has braces!!!! c mon people!) and he will NEVER EVER EVER TOP JB AS LONG AS I LIVE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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  38. Austin Mahone is BEAST! And all those people who said haters be hatin but haters are our motivaters told the truth 110%. Austin Mahone is better than Justin Beiber by far, Greyson Chance by a little less that Justin Beiber, and Cody Simpson by almost nothing but Austin Mahone is sexier that all those others that I mentioned above.....MAHOMIES 4eva!!!

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  39. K Austin is soo hot like not even kiddin <3 he is suppa sexy he will be like the next jbiebs but bigger and idk what Ellen is but I it's good he should be on it.. Btw haters fackk off Mahomies love ya <3
    Love taytay

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  40. I love him SOOO much ! So all you haters up there need to get a life and leavee him alonee !!! Your just jealous ! I LOVE YOU AUSTIN !<333
    -Alana<3

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  41. Omugodddddddddddddddd
    AUSTIN MAHONEEEE LOVE YOUUUUUU
    when i found out who he was and what he looooked i like was likeOMGGG
    HE HAS THE SAME BIRTHDAY AS ME AND IS EXCATLY ONLY 3 YEARS OLDERRRRRR
    and people who hate him think twice before you post nasty commments on!!!!!!!
    BTW love youuuuuuuuu <3

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  42. your so hot
    i love you so much
    i hope i get to meet you one day
    yea i think hes going to become the next justin bieber
    i love guys with flippy hair
    and braces
    your a amazing person never let down on your dreams
    love your #1 fan <3 <3 <3

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  43. Austin Mahone is so HOT. I luv his music and he is such a great singer. <33 I luv yuh 4eva Austin <33 I will alwayz be a MAHOMIE 4eva. I really want 2 meet u in person Austin Mahone. <33

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  44. Austin carter mahone is the love of my life. This is his year I know it. <3 I watch his videos pretty much everyday and he makes me smile :) he is so amazing, I love him with all my heart, and even if he never gets signed I will love him forever cause he is everything to me. I love you Austinn <3
    #mahomieee :)

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  45. I was the one who started the Ellen thing, because my mom bet me if i got 1,000 followers on twitter before feb 1st, then she would get me on ellen one way or another, as well as austin & justin. As austins biggest dream still is to sing with Justin Bieber, i was going to make his dream come true by letting them sing together on the ellen show. So guys follow me @Carnegie66 Feb 1st, is coming sooner then it looks!

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  46. My girlfriend used to live next to him . She has his number and they text. Wtf.

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  47. omg!!! i got his number its 07890621606!!! text or ring himmm:O x

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  48. Wow Whereto begin with Austin Mahone. Well my friends and I talk about him ALL THE TIME!!! We love you Austin!!!!!!!!! MAHOMIE FOR LIFE!!!

    Dear Haterz,
    Believe what you want about Austin. He has more talent than you will ever have. You just dont want him to take Justin Bieber out. He won't wipe out Justin, he is a huge fan of Justin's and plus... Austin would never want to try and steal someone else's spotlight. He is just another kid trying to live his dream. But go ahead keep on hating because one day its gonna bite you in the ass when he is a huge hit! Haterz only make him stronger so go ahead keep hating!!!!

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  49. I LOVE AUSTIN !!!!!!!!!!!!!!

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  50. Ur so cute and I listen to you when I cant sleep at night ur my fav and I wanna marry u but im to young uhhh

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  51. People need to stop saying "The Next Justin Bieber" Austin Mahone has his own identity. He isn't trying to be anyone, he'sdone tis by himself and got where he is today, he's had concerts sell out and he is still so downt to earth and loves all his Mahomies, i've been one from the very start before he started with the serious video's, when he was just messing around and having fun with his friends. <3

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  52. Austin mahone has a great voice, and yes he might do covers but that's only because he's not a star yet and has his own songs to sing, and just like his qote" haterz will hate and mahomies will love." SO TRUE, well guess what that's yur opinion, and I have mine.IM A MAHOMIE FOR LIFE, AND I will support Austin until the day I die. And most of all he is so adorable, cute. Funny and he has the cutest laugh and smile. Iloveyouaustinmahone<3

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  53. I love him he cute and sweet and funny just want to marry him so bad hehe

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  54. He does tiese us by taking his shirt off in pics but not live

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  55. You go Austin don't make ths haters stop you just believe in yourself and next thing you know ur gonna be big and famouse!!! Luv u Austin

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  56. Austin Mahone is hot!!!:) He is way better than justin bieber:)

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  57. I Love him so much!!! Austin! If you are reading this tweet me! @adriennelee30 <3 you so much

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  58. He's going nowhere as long as he's a copy of Justin Bieber. It's like 10 years ago when a lot of girls were trying to copy Britney Spears, they all failed to become successful. He needs to build himself a proper personality first.

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  59. How fo you think Justin got noticed YouTube so shhh I <3 Austin mahone.
    Haterz gunna hate mahomies gunna love ;*

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  60. I love Austin.. He is so adorable (: And anyways, why are people saying he's not gonna top Justin bieber? Who said they were "enemies"? Can't they just stay on equal ground.. Cause I love bieber too.. But definitely Austin more (:

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  61. I <3 Austin Mahone. Even though imma guy i like stuff like Justin Bieber and Cody Simpson. I don't mean to hate or anything but he's practically just copying Justin Bieber. I mean congrats and all but i just don't wanna see a replay of Justin Bieber road of fame. Plus, not to brag or anything but i am a really good singer(no lessons) and have had girls call me cute and adorable, I am currently thinking about putting my skills out there, but i just don't want another Justin Bieber story. JB's Fame is way lower than the begginning and if this is another replay, his fame will be much shorter than JB's. (NO HATE INTENDED) Huge Belieber, Mahomie, and Cody Simpson fan. ( If he wants fame he needs to write a new story)

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    1. This is the same person and i just wanna add austin looks a little spoiled. I mean look at the pictures. all those things he has are expensive(beats, air forces, more beats, g-shock, etc). But hopefully i'm wrong and he's modest.

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  62. You should leav austin mahone alone! he is probally one of the most talented people in this world. and your just jelous because you have no talent at all. he is not cute he is amazingly handsome! he is a good insperation trust me! Haterz gonna hate, mahomies gonna love!<3

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  63. i love u austin mahone u are an amazing singer and u are going to be the next big thing and so am i. i love to sing hopefully when i become famous we will meet and become friends.

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  64. Austin Mahone is one talented guy and he has an amazing voice, just because you're jealous you don't have to hate on a 16 year old boy who has a dream, and you're thinking he's copying who?Justin Bieber? well he's Austin's rolemodel fyi.
    so shutup and before you speak make sure you have a mind to backup all the things you say.
    all the crap you said about him, actually defines you and your personality.
    he's gonna go far and you'll see!!
    and nobody really cares about your opinion btw, life? get one.
    haters are just making him stronger.
    one day you'll see him as a big star and you'll regret every word you said.
    Haters gonna hate, mahomies gonna love<3
    #Mahomie :')

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  65. i love austin mahone <3

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  66. Austin mahone will be the next big thing.. he is not a 2nd justin bieber and never will be .. he will just be austin mahone.. he will go so far because he is a very talented kid.. ilove him and he is amazing!! One day i hope to meet him to tell him how proud us MAHOMIES r of him!! Love you austin!! <33

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  67. Mahomies should rule the world! Who ever is a Hater I hate you! I know that I shouldn't...but this is an exception...Austin Mahone is the cutest and most sexiest singer I have ever seen. Those of you who disagree keep ur comments to yourself cause nobody likes a hater!

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  68. I love you Austin Mahone!

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  69. he will become one of the most famous person the world will ever know I LOVE U AUSTIN MAHONE!!!! <3

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  70. I LOVE HIM SO MUCH I WISH I COULD SEE HIM D I WISH I HAD HIS # OMFG I AM IN LOVE WITH HIM WOW<3

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  71. DOES ANY BODY HAVE JUSTIN BIEBER'S OR AUSTIN MAHONE'S # WANT SO BAD

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  72. I LOVE U AUSTIN MAHONE OMFG LOVE U SO MUCH

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  73. austin mahone no matter wt people say do wt ur heart feels like doing and keep your head up<3

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  74. I LOVE U AUSTIN MAHONE SO MUCH OMFG<3

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  75. Haterz gonna hate Mahomies gonna LOVE<3

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  76. I Love you Austin Mahone!!!! <33333

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  77. Pretty much all of the comments:

    AUSTIN MAHONE IS SUCH A SEXY BEAST AND HIS VOICE IS BETTER THAN HATERZ U GAIS R JUS JEALOUS AND YOUR OPINION IS IRRELEVANT BECUZ ITS DIFFERENT FROM MINE <3

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