Sunday, September 11, 2011

Video - Budweiser Spot Pays Tribute to 9/11 Victims and New York

On this ten year anniversary of the tragic events of 9/11 we pray for the families affected by the events of that day.

There is so much that could be said today, so much that needs to be said – but after ten years we seem to be at a loss for words.

After 48 hours of non-stop television coverage we have seen all we need to see – all we want to see.

Ten years ago, the Budweiser Company ran a 60 second spot on TV immediately following the events of 9/11 that paid tribute to New York City, the victims, and the heroes that served that day.

It may have been the single most class act that has ever graced the television screen.

There were no words spoken. There were no tears.

There was no blame. There was no hate.

There was simply love.

As the Budweiser horses make their way to the big city to offer a simple salute – a bow, to show humanity that we will never forget.

The spot only ran for one day because Budweiser didn’t want to make any indirect profit from it.

It is a touching reminder of where we have been.

God speed World.

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